Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Every benefit comes with costs and expenses . There can be no benefit without costs and expenses. Receiving a gift actually incurs costs and expenses. Whether we give our time or spend money to maintain a relationship with the giver, we are paying in some way. Even inheriting a parent’s legacy comes at a cost and expense. Since costs are incurred before gains, it’s more advantageous to learn how to manage spending effectively rather than just earning money to build wealth . Costing the cash is called INVESTMENT . Whether it is a wasteful investment (consumption) or an investment to accumulate value, this decision is ultimately up to you. - Joseph’s “just my thoughts”