Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The representatives do not produce the results; instead, they establish the system that generates those results. Failing to grasp this distinction can lead to significant consequences. The system defines a goal, organizes a structure that aligns with that goal, designates a person responsible for each point of connection within the structure, assigns appropriate roles, and delegates authority and responsibility. Ultimately, the representatives are responsible for the system. - Joseph’s “just my thoughts”