Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
To obtain the information we seek, we invest time and effort in searching. During this process, there is a cost known as “information search cost.” If the search costs exceed the value of the information we wish to obtain, it is deemed inefficient; people generally aim to avoid inefficiency. For instance, if a billionaire spends considerable effort searching for a car for less than 90,000 USD, then the billionaire will just buy because it is inefficient. Cost-effectiveness in the economic world judgment is a crucial factor to get dominion world we’re living in. - Joseph’s “just my thoughts”