Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Most individuals are unaware of the balance between “physical work” and “emotional work” in their roles. “Beginners” are those who are compensated solely for physical work, while “mediums” earn for both physical and emotional contributions. “Masters,” on the other hand, receive higher pay for emotional work compared to physical tasks. Without the ability to assign a price to the value of your emotions, you will inevitably remain at a low added value. - Joseph’s “just my thoughts”