One of the key principles of money is ‘opportunity cost.’ It means that when I buy something, I have to give up something else in return. We think we buy because we need something, but we often forget that we could buy something else instead. We rarely consider ‘opportunity cost’ when making a purchase. We do not compare other values against our needs. Buying something means giving up something else, but we often don’t realize it. When we spend money, we should also consider the ‘opportunity cost’; yet, in reality, we aren’t trained to do so. By making a purchase, we bypass the value comparison that may not offer any additional benefits. Maybe it’s because we lack knowledge, or perhaps the idea isn’t appealing. - Joseph’s “just my thoughts”
Books focused on “healing” often dominate the overall bestseller charts in South Korea, indicating strong reader interest in comfort. There are two primary strategies for commercializing healing concepts. The first strategy aims to alleviate guilt while fostering a sense of responsibility. The second approach aims to reinforce guilt but provides comfort after encouraging personal accountability. This methodology is also applicable in areas such as religion and counseling psychology. At the core of the healing industry is the concept of “privatizing pain.” Essentially, it means: “It’s not your fault (reducing guilt), but you have the power to change it (reinforcing responsibility).” - Joseph’s “just my thoughts”