Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
Books focused on “healing” often dominate the overall bestseller charts in South Korea, indicating strong reader interest in comfort. There are two primary strategies for commercializing healing concepts. The first strategy aims to alleviate guilt while fostering a sense of responsibility. The second approach aims to reinforce guilt but provides comfort after encouraging personal accountability. This methodology is also applicable in areas such as religion and counseling psychology. At the core of the healing industry is the concept of “privatizing pain.” Essentially, it means: “It’s not your fault (reducing guilt), but you have the power to change it (reinforcing responsibility).” - Joseph’s “just my thoughts”