Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
When a prominent cultural innovator escapes monotony and creates an alleyway that embodies a fresh cultural identity, a new attraction emerges, making latecomers envious of this hideout. As the number of visitors grows through word of mouth, real estate prices in the area rise, and landlords are quick to seize this opportunity. Ironically, while the initial pioneers revive the area, gentrification follows due to increased rents that force them out. Landlords hike the prices, often unaware of what prompted the rise, leading to another phase of desolation for the neighborhood. The area gains popularity as visitors share photos on Instagram, highlighting that the surge in property values is fueled by social media rather than by the building’s owner. Ultimately, symbols overshadow actual substance. - Joseph’s “just my thoughts”