Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
When a prominent cultural innovator escapes monotony and creates an alleyway that embodies a fresh cultural identity, a new attraction emerges, making latecomers envious of this hideout. As the number of visitors grows through word of mouth, real estate prices in the area rise, and landlords are quick to seize this opportunity. Ironically, while the initial pioneers revive the area, gentrification follows due to increased rents that force them out. Landlords hike the prices, often unaware of what prompted the rise, leading to another phase of desolation for the neighborhood. The area gains popularity as visitors share photos on Instagram, highlighting that the surge in property values is fueled by social media rather than by the building’s owner. Ultimately, symbols overshadow actual substance. - Joseph’s “just my thoughts”