Volatility: Expectation and despair arise from our reactions to change; they stem from the common root. Some argue that despair comes from failed expectations, or that we expect because we despair; however, even fulfillment often disappoints. Both are responses to volatility—how we perceive shifts in circumstances. A positive (+) change is expectation; a negative (-) one is despair. Since volatility dominates our world and nothing is static, the magnitude of change matters more than permanence. Understanding volatility is crucial for navigating life successfully. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"