Expectations and disappointments stem from the same root. External factors do not separate expectations from disappointments; rather, internal factors do. We can’t easily stop losing if we lose a little because expectations remain. Moreover, we’re not satisfied with small profits; we want more. In other words, greed is the root of both expectations and disappointments. It’s wrong to say that you’re disappointed because you expect it. Since they share the same root, expectations and disappointments only intersect depending on the situation. With a big loss, you lose patience, and with a big profit, you feel happy only then. Large gains or losses are hard to sustain, but small, everyday victories are easier to maintain because our brains are wired that way. Big negative events often result from a series of small bad outcomes, while big happiness comes from accumulating small joys. Our life is about continuously pushing forward with small but steady steps. Repeating small decisions can le...
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"