Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The banana tree is not actually a tree; it is a type of grass. The reason the stalks of this grass are mistaken for trees is that the stalks of bananas accumulate and become hard. Wild bananas contain seeds, but the bananas we eat today are one of the “Cavendish” varieties. People discovered and popularized a seedless mutation for commercial purposes. So, how do bananas grow without seeds? Once a banana has attached, it does not grow again from the same stalk, so the farmer cuts it away. Bananas propagate by transplanting roots that grow next to the severed stems. Therefore, edible bananas around the world share almost identical genetic DNA. Thus, if bananas become diseased, there is a high likelihood of complete annihilation. For life, diversity is an essential condition for survival, and the same applies to companies. - Joseph’s “just my thoughts”