Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
In wealth, the first is value exchange and the second is added value. "Value exchange" occurs when "need (demand)" comes first. Making and exchanging bread with wheat is a value exchange. The price of bread is higher than the price of wheat grain. The price difference is value added. For value-added to occur, "benefit" must be provided. To provide this "benefit", you have to incur costs and expenses. This is called investment. In other words, the value added is the result of the investment, the surplus is subtracting the costs and expenses from the supply price. You can calculate the value added to make a profit if you first know your investment condition and its amount. "Wealth" only occurs when "value-added" is accumulated. - Joseph’s “just my thoughts”