Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
The social scientist’s method of confirming the facts is first to verify the beta error (Type II error) and then the alpha error (Type I error) before accepting the hypothesis as true. In other words, if the probability is less than 5% after focusing on the likelihood of accepting a false hypothesis as true (Type II error), then we risk rejecting a true hypothesis (Type I error) as false. It’s a conservative position that new information will be accepted only when the probability of being wrong is very small. This verification method is helpful if you don’t want to be swayed by conspiracy theories. - Joseph’s “just my thoughts”