Tendency: The force that maintains a phenomenon’s movement in a consistent direction. Therefore, as long as this tendency persists, the future can be predicted within certain limits. When tendencies change, so does the future. The surest way to get wealthy is to know the future first. Of course, just knowing the future isn’t enough. Still, it’s clear that those who see the future faster and have a wealth of knowledge will have an advantage in competition. In society, people operate under a common direction that its members agree upon and believe in, and they have the power to maintain that direction. For example, a brief fashion trend, the ongoing rain during the rainy season, or the inertia in physics that keeps an object moving at the same velocity unless acted upon by an external force. Once a force moves in a specific direction, it tends to continue in that direction. By carefully reading trends, you are more likely to build wealth or achieve social success. - Joseph’s “just my tho...
One of the most important essentials of business is cognitive dissonance resolution. When researching who watches the Ford Motor Company commercials the most, the results are not potential customers but purchased customers. They want to confirm that their decisions were right or to receive continuous support after their purchases. Because we can never go back to the past, getting confirmation and support from someone makes us easy and comfortable beyond our regrets. So the company's strategy should focus on repurchasing the existing customers, not the new ones. In many business cases, businessmen should avoid assumptions or predictions. We shouldn't run a business depending on our thoughts only. - Joseph's "just my thoughts