Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
A bank trades collateral by holding debt called savings and selling bonds known as loans. Customer deposits are not bank money and must be returned to the customer as the bank’s debts. These debts lure customers; the bank lends money to them to recreate bonds with the customers’ debts. At this point, there is “collateral (mortgage)” to prevent the risk of bankruptcy between bonds and debts. In other words, banks do not possess the collateral; they merely govern it. The primary instrument of control is their bonds. In a way, banks tend not to be places where they make money with their own possessions, but rather conduct business as if it were their own with others’ collateral. Therefore, because banks need to know the value of secured collateral, the most accurate investigation of real estate and valuable gem information is key to banking. This is the similarity between a bank and a library that accumulates information. - Joseph’s “just my thoughts”