Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
Human behavior and psychology are tricky and complex. If you ask someone who prefers short-term gains, “Would you like to get $1,000 now or $1,020 a year from now,” the person will choose the former. However, if you change the question, “Would you like to get $1,000 in 10 years or $1,020 in 11 years,” people will choose the latter. The taking of time and possessiveness are even under the same conditions, they make different choices. These two dominate the human personality. - Joseph’s “just my thoughts”