Israeli Kindergarten. Dual-income couples often arrived late to pick up their children. As a result, the kindergarten implemented a rule that parents would face a fine if they were late; however, even though this introduced a penalty system, it also led to more delays in pickup times. By replacing feelings of guilt with money, paying a fee for being late became the new norm. After recognizing the mistake and removing the fine system, what happened? More parents started arriving late. When money becomes involved, the exchange of value fundamentally changes the nature of the relationship. And once that change occurs, it doesn’t revert. - Joseph’s “just my thoughts”
In his book, “Thinking, Fast and Slow,” the Nobel Prize winner in economics, Daniel Kahneman, said that humans have two systems of thinking. These two thinking systems were called “system 1” and “system 2”. “System 1” is an intuitive and emotional thinking system that operates unconsciously and immediately. “System 2” is rational and is determined by careful consideration. “System 1” is advantageous for survival in a crisis and works immediately, so operating costs are less than “System 2”. When humans make decisions, they decide 95% with “System 1” and 5% with “System 2”. Humans decide by emotion, but by reason, they must revenge those foolish emotions. - Joseph’s “just my thoughts”