Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
In the Old Testament, the book of Exodus, verse 8:9, depicts a scene where God promises Moses that Israel will escape from Egypt and be led to Canaan, the Promised Land. This is described as “a land where the rocks are iron and you can dig copper out of the hills.” This event took place during the Bronze Age civilization, but God mentions the resources that exist in the Promised Land, highlighting the transition from the Bronze Age to the Iron Age. Indeed, after migrating to Canaan, Israel established a copper mine to extract copper. The advancements in civilization and technology during this period hold significant historical importance for humanity. We are currently living in one of those transformative times. - Joseph’s “just my thoughts”