Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
I believe Maslow’s “Theory of Needs” is a brilliant concept. Humans exhibit different behaviors based on their needs, prioritize satisfaction, and seek fulfillment at higher levels. This theory can also explain why artists often struggle financially. While art is not a necessity for daily life, it is an essential component of a fulfilling existence. However, it holds a high position in the hierarchy of needs, resulting in a small number of very famous artists accumulating substantial wealth within the art market. By analyzing people’s actions based on their needs, one can roughly predict the marketability and sustainability of their professions. - Joseph’s “just my thoughts”