An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
No matter how much honey you have, honey alone cannot attract bees and butterflies. The scent may be invisible, but it exists, and it brings life. As a result, both plants and insects thrive. No matter how hard you try to conceal it, the scent is what you exude. The scent is also significant to humanity. All scents are difficult to hide. The scent is created simply by being present. - Joseph’s “just my thoughts”