Joseph's "Just My Thoughts"

Believing that customers and consumers are identical can be misleading. These two terms are fundamentally different. For instance, parents don’t purchase a diaper after trying it on themselves, and pet owners don’t eat pet food before buying it. When the buyer is distinct from the actual user of the product, it’s crucial for sellers to approach product strategy and purchasing considerations with this distinction in mind. Often, we engage in business without fully understanding the nature of the products involved, which can lead to failure. - Joseph’s “just my thoughts”

Offline retailers are going to be ruined. People assume the cause might be Internet commerce. But if you analyze the data, it doesn't make sense. In the U.S., online sales have grown more than 30-fold over the past two decades, but Internet shopping accounts for only 11% of total consumer sales. According to U.S. government statistics, Americans spend most of their income on SERVICES, NOT GOODS. This means they purchase a car rental service instead of possessing a car, a cloud service instead of having computer software and hard drives, and a fresh food delivery service every morning instead of buying the ingredients for food. It also means that people avoid buying manufactured or harvested goods, but want to buy the servitization goods in the categories of manufacturing and agriculture. This phenomenon is called " Servitization of Manufacturing". - Joseph’s “just my thoughts”

The reason that unboxing videos are so popular on YouTube is that consumers trust them. Consumers trust them to be on the side of the buyer, not the seller. Unboxing storytelling starts with the box and shows the product after it has been unpacked. It is entirely from the buyer's point of view. Sellers, on the other hand, want to show the product first. In the online world, being on consumers' side is more trustworthy than being honest and accurate - but that doesn't mean it's less important. If you need to earn trust, you should prove that you're on the customers' side. - Joseph’s “just my thoughts”

Questions. Who is the biggest threat to GM? 1. Hyundai Motor 2. Tesla 3. Google 4. Consumer Well, how about this? 1. Which gasoline car should I buy? (Competitor: Hyundai Motor) 2. Should I buy an electric car or a gasoline car? (Competitor: Tesla) 3. Should I buy an autonomous car? (Competitor: Google Waymo) 4. Should I buy a car? (Destroyer: Consumer) In this context, the biggest threat to GM is a shared car service company like Uber. Innovative technologies trigger market change, but business models are ultimately the most creative and disruptive. Innovative technology comes next. The biggest causes of business problems are business models first, and the second is business models too. In other words, the key to success is the same. The original business model has to change and evolve. - Joseph's "just my thoughts"