Metropolis and Transportation: For mankind, a ‘city’ was a ‘place’ where people were born, grew up, and eventually died. It was initially difficult for humans to choose a ‘place’ to live. Humans had to follow the fate they were given. However, with the development of transportation and the widespread adoption of online networks, humans have been able to select their own places of residence. Throughout history, humans have only been able to voluntarily choose where they want to live for a short time. Achieving freedom of movement marks a fundamental change in the form and character of cities. The development of transportation has completely transformed our lives. The emergence and evolution of transportation means, such as electric vehicles and high-speed trains, indicate that we are in the middle of a revolution that humanity is experiencing for the first time. If you do not respond to these changes, you will face difficulties. - Joseph’s “just my thoughts”
I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”