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Showing posts with the label branding

Just my thoughts #0480

This world is designed to favor the elderly. Gaining experience through trial and error first means that you have a competitive advantage over latecomers. It also occupies an advantageous position in social organization. This is the advantage that arises from being the first to start. However, the statement that 1 plus 1 equals 2 can be understood without any experience; it serves as an analytic proposition that can be known by reason compared to the aforementioned experiential proposition. In other words, in the realm of analytic propositions, the advantage of being older does not hold much weight. The world needs both experiential propositions and analytic propositions, but experience is not always essential. - Joseph’s “just my thoughts”

Just my thoughts #0419

I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”

Just my thoughts #0333

One instance where results justify motivation and process is branding. People observe successful, well-known brands and assume that they were established through elaborate planning by marketing experts from the outset. However, most thriving brands remain in existence not because of strategic planning but because they have “survived.” If your business endures, the result justifies the brand and imbues it with meaning. A brand serves as a reward for survival. It makes sense only when it survives. - Joseph’s “just my thoughts”

Just my thoughts #0033

If I'm trying to sell you a product, it's proof that I don't understand marketing and branding. Marketing and branding were never invented to sell, but these things were born so that the product could be sold in the first place. - Joseph's "just my thoughts"