There exist two categories of leaders: those who prioritize individuals and those who prioritize circumstances. Which category do you fall into? Leaders who prioritize circumstances may easily overlook the needs of individuals, driven by an underlying fear of adverse outcomes impacting them. Ultimately, those who favor circumstances above individuals exhibit a tendency to prioritize self-protection over the welfare of those they lead. In contrast, leaders who prioritize individuals, even amidst challenging situations, demonstrate the qualities of exemplary leadership. - Joseph’s “just my thoughts”
I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”