To be complex, one must first be simple. Because, unless it’s simple, it’s hard to get complicated. Every complex problem is a combination of simple problems. People tend to think that intelligence is complex. However, in hindsight, memory is just a continuation and connection of simplicity made up of thoughtful ingredients. Still, it is burdensome and complicated to find simplicity in an already complex system. Therefore, the pursuit of simplicity is a burdensome decision, one that requires a willingness to understand this complexity first. Growing up in the mind means taking on this burden and being willing to take on the challenge of finding simplicity in a formally complex system. It’s like a child taking their first steps, trying to get up while risking falling with their whole body. - Joseph’s “just my thoughts”
I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”