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Showing posts with the label branding

Just my thoughts #0670

Joy and resentment are emotions, but they carry energy. That energy greatly influences my life. The lesson adults teach about not making enemies is based on their own experience of that influence. When we go to court, we often see many people there because they harbor resentment, whether in civil or criminal cases. That demonstrates the power and impact of resentment. Ignoring emotions will eventually have consequences. Don’t make enemies; instead, always choose to share joy. - Joseph’s “just my thoughts”

Just my thoughts #0419

I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”

Just my thoughts #0333

One instance where results justify motivation and process is branding. People observe successful, well-known brands and assume that they were established through elaborate planning by marketing experts from the outset. However, most thriving brands remain in existence not because of strategic planning but because they have “survived.” If your business endures, the result justifies the brand and imbues it with meaning. A brand serves as a reward for survival. It makes sense only when it survives. - Joseph’s “just my thoughts”

Just my thoughts #0033

If I'm trying to sell you a product, it's proof that I don't understand marketing and branding. Marketing and branding were never invented to sell, but these things were born so that the product could be sold in the first place. - Joseph's "just my thoughts"