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Showing posts with the label branding

Just my thoughts #0669

Virtualization is practically an extension of reality and, financially, a different way of representing ownership. Ultimately, reality exists in our perception, which we experience and verify. Our senses serve as tools that transfer information from the external world into our brains, where this data is then reconstructed in our perception. The reason we dismiss digital currencies is that we see virtual things as “non-existent.” However, if you think about it, the state of existence varies depending on whether it is virtual or physical, and all information processing takes place within our perception, only providing feedback to reality. In perception, the difference between virtual and real is meaningless. - Joseph’s “just my thoughts”

Just my thoughts #0419

I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”

Just my thoughts #0333

One instance where results justify motivation and process is branding. People observe successful, well-known brands and assume that they were established through elaborate planning by marketing experts from the outset. However, most thriving brands remain in existence not because of strategic planning but because they have “survived.” If your business endures, the result justifies the brand and imbues it with meaning. A brand serves as a reward for survival. It makes sense only when it survives. - Joseph’s “just my thoughts”

Just my thoughts #0033

If I'm trying to sell you a product, it's proof that I don't understand marketing and branding. Marketing and branding were never invented to sell, but these things were born so that the product could be sold in the first place. - Joseph's "just my thoughts"