Victoria’s Secret once created underwear worth 1.9 million USD, adorned with diamonds and jewels. Of course, wearing such underwear in real life is impractical and may not sell, but once Victoria’s Secret produces it, media outlets worldwide will promote this underwear. When considering the promotional impact, 1.9 million USD is not wasted as a publicity expense; the cash may be gone, but the jewelry-adorned underwear remains an asset, and brand promotion occurs globally, making it a genuinely profitable venture. Moreover, the existence of 1.9 million USD in underwear means that even if Victoria’s Secret products carry a higher price than competing brands, consumers may feel less price resistance. Spending money wisely is just as crucial as earning money. To understand the relationship between costs and assets, one must learn accounting. - Joseph’s “just my thoughts”
The scariest customers in the world are regulars, not picky or complaining customers. Regulars pay a fair price. However, there is no such thing as ‘natural’ in the world. When regulars change their minds, not only do businesses suffer significant financial damage, but they also suffer emotionally. There are traps in naturalness, seeds of failure, and wounds caused by conceit. The older and closer people are, the more cautious you should be. - Joseph’s “just my thoughts”