Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
When you bleed, the blood comes into contact with the air, it changes from a liquid to a jelly, and then from a jelly to a solid scab. This inherent property of a substance is called its "physical property". If the properties of blood do not change from liquid to jelly and then to solid, people will die from excessive bleeding to death. Thus, physical properties are quite important to our life phenomena. The properties are almost everything in the business of food and chemical products. We can do our business although without an understanding of the properties. But if we cannot understand, or do overlook them, even a coffee shop can't expect to win the competition. So start by understanding the properties. - Joseph’s “just my thoughts”