Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
What a person can do (possible) or cannot do (impossible) is referred to as that person’s CAPABILITY. Having a lot of CAPABILITY means that someone possesses many skills. Such individuals become generalists rather than specialists. A specialist is an expert in one field, possessing a prominent ABILITY, which gives them greater competitiveness in that area compared to others, while a generalist is often suited for roles like managers or investors who synthesize and evaluate information comprehensively. Additionally, a generalist can also become a type of specialist, depending on the choices made. - Joseph’s “just my thoughts”