Only when there is a surplus can new things be created. Surplus means having more than what is necessary. Creating something new requires an initial investment in advance. Whether it’s labor or capital—that is, whether labor is purchased with capital—energy can only be used for new work if there is a surplus. Only with prior investment can something entirely new, never seen before, be made. The existence of something that did not exist before in this world results from someone putting in their surplus first. - Joseph’s “just my thoughts”
Believing that customers and consumers are identical can be misleading. These two terms are fundamentally different. For instance, parents don’t purchase a diaper after trying it on themselves, and pet owners don’t eat pet food before buying it. When the buyer is distinct from the actual user of the product, it’s crucial for sellers to approach product strategy and purchasing considerations with this distinction in mind. Often, we engage in business without fully understanding the nature of the products involved, which can lead to failure. - Joseph’s “just my thoughts”