It also means that if I have been fortunate in the way I have lived up to now, misfortune may come one day. Management involves looking at both sides of this coin. When business conditions are good, we need to prepare for tough times, and when business conditions are bad, we need to prepare for better times. If you have experienced misfortunes so far, you should hope that the opposite can also occur. Nothing lasts forever. The universe also changes from time to time, and we must abandon the notion that the society we live in will remain the same. Management is the act of converting uncertainty into certainty. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...