Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Fragrances that only capture pleasant scents lack appeal. A combination of bad scents is necessary to create a pleasing aroma. Just having good elements doesn’t ensure quality, and similarly, having bad elements isn’t necessarily negative. This concept is referred to as “bistability.” Emotions operate comparably. If you laugh in any situation, people may perceive you as a psychopath. On the other hand, being treated as depressed when feeling down is common too. Yet, when the contrast between mania and depression is too pronounced, mental health suffers. It’s essential to develop both positive and negative emotions. Like a beautiful landscape where good and bad elements coexist and balance one another, emotions should reflect a similar harmony. - Joseph’s “just my thoughts”