Action and behavior are distinct. Action is an immediate response to a situation’s demands, while behavior is a voluntary response driven by will and intention. So, which one is more important? Both are essential. There is a time to act and a time to behave. The best approach is for your behavior to follow what you started with action. Immediate action is necessary to achieve results, and behavior is needed to put your will into action with a specific purpose or goal. A person who acts easily is practical, while a person who prefers behavior is strategic. But if you don’t act, nothing happens. The world we live in gains meaning after its occurrence and its consequences. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”