Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
Let’s think about it this way. If you run a business and only make one transaction per day, chances are you won’t keep a record of those transactions because you can remember them. However, if there are hundreds of transactions in a year, or even in a single day, will you be able to remember all those transactions? A business makes a profit , but do you know how much you have earned or how much you’ve lost? After all, if we don’t keep the books, we can’t know the profit or loss. Those book records are called financial statements ( balance sheets ). You can do business without reading and understanding financial statements, but you’re just doing the hard-working, foolish thing without knowing the real content of the business. - Joseph’s “just my thoughts”