Joseph's "Just My Thoughts"

All added values must be expressed in terms of ‘Price’ to create a ‘transaction’, and only when a transaction is concluded is the added value realized. Even if you possess added value but no transactions occur, the value cannot be realized in a self-transaction; it merely exists as intrinsic value. Wealth is formed only when the added value is realized and accumulated, making a ‘transaction’ essential. This implies that the formation of wealth requires a “party to deal with (counterparty).” This is known as a ‘customer’; some of them purchase your value, while others may be your competitors or disruptors who could diminish your added value or hinder its realization. Therefore, it is crucial to understand precisely what kind of person or company is acquiring your value-added. Not all deals are beneficial to you. If you cannot make this judgment, you are merely doing what is often termed “something good” for others, rather than for yourself. - Joseph’s “just my thoughts”

Revealing all your attractiveness and skills at once is unwise. This principle is also relevant in business. In marketing, creating “waiting demand” can occur when a superior product model is announced in advance, pressuring customers to postpone their purchases. This phenomenon is known as the “Osborne Effect,” named after the Osborne Computer Company in England, which introduced an excessively innovative computer named Vixen and subsequently went bankrupt the following year because existing products could not be sold. Innovating and guiding your current customers is never a straightforward task. - Joseph’s “just my thoughts”

Believing that customers and consumers are identical can be misleading. These two terms are fundamentally different. For instance, parents don’t purchase a diaper after trying it on themselves, and pet owners don’t eat pet food before buying it. When the buyer is distinct from the actual user of the product, it’s crucial for sellers to approach product strategy and purchasing considerations with this distinction in mind. Often, we engage in business without fully understanding the nature of the products involved, which can lead to failure. - Joseph’s “just my thoughts”

Shop owners showcase products based on their preferences within the retail distribution sector. A customer’s preferences mirror those of the owner through careful selection. The owner subsequently modifies the products to resell, concentrating on those that perform well. Essentially, the distribution business stems from the alignment of business owners and customers. This ongoing synchronization determines the project’s success, relying on how consent is understood. The retail distribution business depends on collaboration between the owner and the customer. - Joseph’s “just my thoughts”

I meet a lot of entrepreneurs from very different fields. All of them have one thing in common. They do not know the nature and essence of their business. Especially in the case of technology-based enterprises, technology is seen as a means to make money. Surprisingly, however, it is often the case that building and managing human relationships, rather than technology, is the core of the business. By separating technology from customer management and collaborating with other business people, I can see an increase in their performance. Instead, they have to give up greed and start. Then their performance is proportional to the amount of patience. - Joseph’s “just my thoughts”

The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”

We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"

"Discount" is the sacrifice of the value-added you have created. Failure to produce Value Added will result in no profit, and there is a greater chance that the net worth will decrease as much as the profit that has been reduced. The problem is the customer. "Discounting from the start" and "selling at a discount" are strictly different for customers. Neither can do it right if the sellers don't know the "cost". Surprisingly, many businessmen do business without knowing the value they add and the cost. - Joseph's "just my thoughts"