Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
One of the purposes of commerce is to build strength. Gaining wealth gives us power, which is the ability to influence others. There are three main types of power: first, power gained through coercion or threats; second, power obtained through payment or inducement; and third, power gained through attraction. The power obtained through coercion, threats, payment, or inducement—that is, force or tactics—is called ‘hard power,’ while the power gained through ‘attraction’ without using force is called ‘soft power.’ Additionally, the ability to effectively achieve your goals using coercion, payment, and attraction is known as ‘smart power.’ Depending on the situation, we may need all three types; however, soft power is something that everyone admires. - Joseph’s “just my thoughts”