Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
The low-grade players try to show everything they have at once. Gurus try to deliver only the essentials, tailored to the other person’s habits and patterns. It’s not the uniqueness that makes it attractive; it’s the right concentration. If you eat too much sugar, you spit it out. Sugar is delicious when it dissolves in the right amount of water. Yes, concentration! - Joseph’s “just my thoughts”