Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The low-grade players try to show everything they have at once. Gurus try to deliver only the essentials, tailored to the other person’s habits and patterns. It’s not the uniqueness that makes it attractive; it’s the right concentration. If you eat too much sugar, you spit it out. Sugar is delicious when it dissolves in the right amount of water. Yes, concentration! - Joseph’s “just my thoughts”