Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Every business has competitors, and succeeding in business means achieving victory over the competition. Winning the competition implies creating a monopoly. One of the most traditional methods of monopolizing the market is offering rebates to buyers, often referred to as a ‘bribe,’ which is illegal. The reason monopolies are so harmful is that they infringe on customers’ choices and benefits, as opposed to merely allowing one company to dominate the market. Facebook acquired Instagram and the messaging app WhatsApp to eliminate its competitors. Although Facebook is primarily a social media platform, why would it consider WhatsApp a competitor? Because WhatsApp provides group chat services to clients, and if it expands, it could easily transition into a social media platform. - Joseph’s “just my thoughts”