The relativity of values causes us to use money irrationally. I go to the supermarket to buy a $15 pen, and the clerk smiles and says, “You can buy this pen for $7 if you walk 5 minutes from here.” Then, most people walk five minutes and buy a $15 pen for $7. But if you want to buy a $1,000 jacket and the clerk smiles and says, “You can get a $992 jacket in five minutes from here,” most people simply buy the $1,000 jacket. Reasonably, walking for 5 minutes equals the effort, and the profit of $8 is the same. However, people might go to a store that sells pens cheaper, but not for the jacket, because the discount rate is too low. In other words, the relativity of comparing values makes us act irrationally. The pen’s discount rate is 55%, and the jacket’s is only 0.8%. Yet, the total amount is the same for all $8, and the effort to gain that profit is identical. Attitudes and misconceptions about consumption influence how we build wealth. - Joseph’s “just my thoughts”
Rice has been the staple crop of the East, while wheat has been the staple of the West. Rice requires more water to produce than wheat. Rice farmers had to contend with the availability of water, which favored collective farming. Wheat could be grown with less labor than rice. Rice farmers lived collectively, while wheat farmers lived individually. Collective agriculture led to the development of societies that were governed by village rules. On the other hand, individual agriculture led to cultures that valued personal freedom and respect for individuality over communal rules. Patterns of agriculture have indisputably influenced social structure and culture. - Joseph’s “just my thoughts”