Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
One reason for the Dutch’s wealth was the strong trust between the merchants and sailors responsible for trade. Captain Willem Barentsz failed in 1596 while attempting to open a northeast route to the Far East via Novaya Zemlya in the Arctic Ocean. An accident occurred in which 8 out of 18 sailors died after being trapped in glaciers at temperatures of -40 degrees for 8 months, marking a setback for the development of a new maritime route. However, the captain and crew did not disturb the cargo, and on June 13, 1597, they split into two small ships and escaped the glacier. Fifty days later, they were rescued by a Russian merchant ship. Captain Barentsz died on the journey home, but the crew returned the consigned cargo to its owners intact after getting home. Trust means taking your life as collateral. Business is built on this trust. - Joseph’s “just my thoughts”