“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
No individuals achieve greatness merely by improving their weaknesses; on the contrary, many become great despite their disadvantages. Despite their shortcomings, achieving greatness results from focusing on core strengths. Emphasizing strengths can be a more effective approach than simply managing weaknesses. However, individuals with fewer foundational skills often view the lack of basic skills as a weakness; this perception is an illusion. Those without a solid foundation struggle to understand their weaknesses or strengths, making any effort seem pointless. Return to the fundamentals. If a professional manager cannot comprehend financial balance sheets, it would be like watching a circus for blind management. - Joseph’s “just my thoughts”