Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
When you look out from inside your house, you can see your yard. This is known as the “right of view.” If your view is obstructed, then your yard may feel limited to that boundary. Some people even take legal action to protect their right of view. Cliffs, on the other hand, hold little property value due to their danger and high construction costs. Nevertheless, if you build a house on a cliff, your yard extends as far as the eye can see. For instance, when you purchase land on a coastal cliff and install an infinity pool, the seamless horizon and sky beyond the pool become part of your front yard. It’s essential to bring nature into your home and blend your living space with the blue sea and sky, even if you have only open cliffs and modest infinity pools. Perceived space often holds more value than physical space. Many scenic images on Instagram illustrate this concept of perceived space. - Joseph’s “just my thoughts”