The ice does not sink; it floats on the water. Water and ice, which are the same substance in different states, can be regarded as fundamentally the same material; yet, they have entirely different effects in practical applications. Many things in the world are the same yet different. Just as a cat likes mice but doesn’t love them, likes and loves are distinct concepts. We often overlook that these subtle differences can lead to significant results. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"