The relativity of values causes us to use money irrationally. I go to the supermarket to buy a $15 pen, and the clerk smiles and says, “You can buy this pen for $7 if you walk 5 minutes from here.” Then, most people walk five minutes and buy a $15 pen for $7. But if you want to buy a $1,000 jacket and the clerk smiles and says, “You can get a $992 jacket in five minutes from here,” most people simply buy the $1,000 jacket. Reasonably, walking for 5 minutes equals the effort, and the profit of $8 is the same. However, people might go to a store that sells pens cheaper, but not for the jacket, because the discount rate is too low. In other words, the relativity of comparing values makes us act irrationally. The pen’s discount rate is 55%, and the jacket’s is only 0.8%. Yet, the total amount is the same for all $8, and the effort to gain that profit is identical. Attitudes and misconceptions about consumption influence how we build wealth. - Joseph’s “just my thoughts”
Frugality and efficiency are complementary and must be balanced. Emphasizing savings can reduce efficiency, while emphasizing efficiency can lead to waste. In the world, when you emphasize one aspect, unintended side effects often occur in unexpected areas. Although they are invisible, various elements of the world are closely interconnected, and there are many situations in which humans do not understand these relationships. Achieving a balance among all elements at the proper level is a significant challenge. Leaders are those who undertake this difficult work. - Joseph’s “just my thoughts”