Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Among Marvel characters , I’ve read an article claiming that the most powerful character in a fight is “ Ant-Man .” The reason lies in size. No matter how powerful humans are, dealing with a virus is challenging. The civilization humans have built is a result of a daily life that accommodates this size. Now we are governed by that civilization. My thoughts occur within that context. Even a small crumb of bread is a windfall for an ant. As size changes, so do attributes and happiness. My thoughts are closely connected to the environment around me. - Joseph’s “just my thoughts”