Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”
Toms Shoes is synonymous with justification marketing through charity. People first praised the idea that if you buy one pair of shoes, you donate another pair to developing countries for free. However, soon after, the donation was criticized by findings from an NGO that indicated it took away jobs for youth in the area. Toms Shoes eventually faced a bankruptcy crisis and decided to hand over management to its creditors. Are there any “good things” in the world? In this hyper-connected society that humanity has never experienced, it is difficult to prevent the deterioration of good intentions or control their effects as intended. Therefore, we must not forget that even if there is something good, it is never something to be proud of. - Joseph’s “just my thoughts”