One of the key principles of money is ‘opportunity cost.’ It means that when I buy something, I have to give up something else in return. We think we buy because we need something, but we often forget that we could buy something else instead. We rarely consider ‘opportunity cost’ when making a purchase. We do not compare other values against our needs. Buying something means giving up something else, but we often don’t realize it. When we spend money, we should also consider the ‘opportunity cost’; yet, in reality, we aren’t trained to do so. By making a purchase, we bypass the value comparison that may not offer any additional benefits. Maybe it’s because we lack knowledge, or perhaps the idea isn’t appealing. - Joseph’s “just my thoughts”
Toms Shoes is synonymous with justification marketing through charity. People first praised the idea that if you buy one pair of shoes, you donate another pair to developing countries for free. However, soon after, the donation was criticized by findings from an NGO that indicated it took away jobs for youth in the area. Toms Shoes eventually faced a bankruptcy crisis and decided to hand over management to its creditors. Are there any “good things” in the world? In this hyper-connected society that humanity has never experienced, it is difficult to prevent the deterioration of good intentions or control their effects as intended. Therefore, we must not forget that even if there is something good, it is never something to be proud of. - Joseph’s “just my thoughts”