The relativity of values causes us to use money irrationally. I go to the supermarket to buy a $15 pen, and the clerk smiles and says, “You can buy this pen for $7 if you walk 5 minutes from here.” Then, most people walk five minutes and buy a $15 pen for $7. But if you want to buy a $1,000 jacket and the clerk smiles and says, “You can get a $992 jacket in five minutes from here,” most people simply buy the $1,000 jacket. Reasonably, walking for 5 minutes equals the effort, and the profit of $8 is the same. However, people might go to a store that sells pens cheaper, but not for the jacket, because the discount rate is too low. In other words, the relativity of comparing values makes us act irrationally. The pen’s discount rate is 55%, and the jacket’s is only 0.8%. Yet, the total amount is the same for all $8, and the effort to gain that profit is identical. Attitudes and misconceptions about consumption influence how we build wealth. - Joseph’s “just my thoughts”
There are many reasons why a business is challenging. Still, the most general and essential mistake is the inability to distinguish between “good and bad revenues” and “good and bad debts.” Competitors take away good revenues if you are not competitive, and relatively inadequate revenues are selected. If the financial situation is terrible, choosing a lousy debt rather than a good one will be possible. Sometimes, your situation makes a bad choice, but somebody stands up to the problem and endures a chance. In other words, emotion and patience are more important than the situation. - Joseph’s “just my thoughts”