“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Abraham, in the Bible, remained silent when God revealed that he should offer his only son, Isaac. However, when he rescued his nephew Lot from the doomed city of Sodom, he bargained with God. What is a “bargain?” In life, it is crucial to know with whom to bargain and when. If we bargain over what we shouldn’t or don’t do what we should do bargain, then our lives can become quite weird. Every day, we seek something to bargain for, repeatedly hoping for favorable outcomes or facing disappointments. - Joseph’s “just my thoughts”