Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
It is often said that blessings are not merely given or received, but discovered. If you fail to recognize the worth of what you already possess, you may overlook its significance, even if it is genuinely offered by someone. Value arises from comparison; yet a person’s sense of worth must originate from within. It is essential to cultivate self-esteem in order to appreciate and take pride in your own possessions, rather than measuring yourself against others. Only then can you establish the right values... - Joseph’s “just my thoughts”