Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
The phenomenon where an organization prioritizes self-interest over cooperation between departments is called the silo effect. A silo refers to a chimney-shaped grain storage warehouse, named for its high, stacked walls that isolate it from the outside. If someone controlled the opening by creating only one funnel-shaped outlet at the bottom of the storage room, they could monopolize the grain. This phenomenon often arises when there are ‘irreplaceable talented individuals’ in an organization, which presents a challenge for a boss desiring to develop such individuals. It undermines all the positive functions of the organization. Exceptional individuals organize their impressive performance so that the organization can sustain that performance even in their absence. Misusing talent can ruin a business. - Joseph’s “just my thoughts”