Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
The concept of “seed money” is crucial in business and investment; it is a notion that cannot be overemphasized. This “seed money” is termed “capital money” in accounting. If a person who is 50% profitable loses 40% simultaneously and continuously finds himself in this situation, will he become wealthy? No! Due to the 40% loss, the seed money will gradually diminish; as investments are repeated, profits will decline, leading to financial hardship. In any business or investment, it is essential to know how to preserve your seed money, and when you face losses, you must act decisively, understanding how to swiftly extricate yourself from the situation. - Joseph’s “just my thoughts”