If we don’t have something, we often think we don’t have it at all. However, even when we possess nothing, we fail to check if someone around us has something, and we simply give up. If someone nearby lacks it, we give up immediately. We struggle to identify the next person around us, don’t inquire about introductions, and we lack the courage to reach out. In difficult situations, we see only the fact that we have nothing substantial and can’t contemplate anything beyond that. No, we don’t even attempt to change our mindset. People falter not because they lack resources, but because they don’t think or have the courage. Even though we should live with wisdom instead of just hard work, we often labor tirelessly but without insight. This leads to more downfall; it feels like choosing to perish. Doing our best doesn’t equate to merely working hard. We strive for achievement yet work diligently without being wise. Consequently, we find ourselves falling again. - Joseph’s “just my thoughts”
What someone can share with others is referred to as a “non-rival asset,” whereas the counterpart is termed a “rival asset.” Intangible assets, such as brands and intellectual property rights, fall under the category of non-rival assets. In contrast, tangible assets that physically exist, like buildings and goods, are classified as rival assets. Non-rival assets can theoretically be utilized by numerous individuals simultaneously, and their depreciation is nearly nonexistent even when an original copy exists. Thus, the scale and speed of wealth creation differ from that of an economy focused on existing tangible assets. In Apple, the personality assets of founder Steve Jobs are considered non-rival assets, while the productivity aspect, traditionally seen as a rival asset, has been managed through outsourcing. If Apple focuses solely on non-rival assets, managing the rest becomes straightforward, as they understand the sources of high-added value. - Joseph’s “just my thoughts”