Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
One hundred seventy years ago, tuberculosis was a lethal disease. This illness posed a significant threat to humanity, resulting in an estimated 1 billion deaths between 1700 and 1900. Notably, traces of tuberculosis have been found in the mummies of ancient Egyptian kings. In the late 1840s, German botanist Hermann Brehmer, confronted with the fatality of tuberculosis, relocated to the Himalayas in search of fresh air. Remarkably, he survived and is believed to have successfully fought off Mycobacterium tuberculosis in that less favorable environment for bacterial growth. As a result, numerous nursing homes emerged across Europe and the United States, including specialized facilities for tuberculosis care and luxury accommodations for the affluent. However, by the 1940s, many of these nursing homes began closing due to the emergence of antibiotics, which drastically changed their economic viability. Throughout history, it seems that economic value often proves transient. - Joseph’s “j...