One of the key principles of money is ‘opportunity cost.’ It means that when I buy something, I have to give up something else in return. We think we buy because we need something, but we often forget that we could buy something else instead. We rarely consider ‘opportunity cost’ when making a purchase. We do not compare other values against our needs. Buying something means giving up something else, but we often don’t realize it. When we spend money, we should also consider the ‘opportunity cost’; yet, in reality, we aren’t trained to do so. By making a purchase, we bypass the value comparison that may not offer any additional benefits. Maybe it’s because we lack knowledge, or perhaps the idea isn’t appealing. - Joseph’s “just my thoughts”
What is the difference between an owner who believes that the company should never close in any situation and an owner who believes that our company can shut its doors at any time? Certainly, there are many differences. Fear stems from something that has yet to occur. The awareness sense to which work has yet to happen is a crucial perspective because it profoundly affects business philosophy. The crisis is tied to the range of fear. - Joseph’s “just my thoughts”