“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
To concentrate, you must first give up. The choice lies in setting priorities, and to overcome the limits of concentration, you must boldly let go of things of low importance according to those priorities. Greed hinders the act of giving up. Not giving up is not merely about intelligence; it involves morality, values, and a person’s character. This is also why human beings do not succeed based on knowledge alone. Even if you decide to give up, concentration exists in another dimension. Choosing something means also giving up or rejecting something else. At this juncture, a value exchange occurs between what is chosen and what is discarded. Thus, our greed is linked to comparative values. The next choice and abandonment depend on the values I already possess. - Joseph’s “just my thoughts”