Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
When an officer informed Prussian Friedrich the Great that there were discrepancies between the book and the actual battle, Friedrich famously replied, “We have a mule that has fought 60 times in our army, yet it remains just a mule.” In response to an officer’s query about becoming a great strategist, Napoleon stated that his only way was to study the history of warfare. Lincoln admitted that everything he sought to understand was contained in a book, and Edison read through the entire collection from the Detroit Library. When asked about the key to his success, Warren Buffett declared that it was consistent reading. Don’t be misled into thinking that experiences outweigh the value of reading. - Joseph’s “just my thoughts”