One of the key principles of money is ‘opportunity cost.’ It means that when I buy something, I have to give up something else in return. We think we buy because we need something, but we often forget that we could buy something else instead. We rarely consider ‘opportunity cost’ when making a purchase. We do not compare other values against our needs. Buying something means giving up something else, but we often don’t realize it. When we spend money, we should also consider the ‘opportunity cost’; yet, in reality, we aren’t trained to do so. By making a purchase, we bypass the value comparison that may not offer any additional benefits. Maybe it’s because we lack knowledge, or perhaps the idea isn’t appealing. - Joseph’s “just my thoughts”
As the chef gained fame through broadcasting, restaurant profits actually fell. One would expect higher profits with increased fame; yet, the opposite occurred. The restaurant’s original profit model relied on multi-course meals, but the broadcasts focused on just one or two popular dishes. While customer numbers surged, the average price per order decreased. Additionally, costs associated with running a restaurant have risen due to the influx of patrons. The influence of social media is leading to an increasing number of celebrities; yet, their true feelings can be quite complex. Achieving fame can be surprisingly detrimental. - Joseph’s “just my thoughts”