Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
As the chef gained fame through broadcasting, restaurant profits actually fell. One would expect higher profits with increased fame; yet, the opposite occurred. The restaurant’s original profit model relied on multi-course meals, but the broadcasts focused on just one or two popular dishes. While customer numbers surged, the average price per order decreased. Additionally, costs associated with running a restaurant have risen due to the influx of patrons. The influence of social media is leading to an increasing number of celebrities; yet, their true feelings can be quite complex. Achieving fame can be surprisingly detrimental. - Joseph’s “just my thoughts”